Company: Newell Brands

Project: Bionaire Rebranding, Brand style guide development for Print & Digital, 360 campaign launch: creative direction, video and photography asset direction, website, social, emails, e-commerce distribution,

Creative Team: Associate Creative Director - Janet Tsuei, Art Director - Lauren Balestreri, Copywriter - Jake Schum, Photographer/Videographer - Jason Montavo & Nick Kral, Photo stylist - Edward Gallegos.

I led the team in creative direction and design for a brand launch for Bionaire, an air purification brand. We wanted to create a brand that emulates relaxation, clean air, tech forward and a product that is safe and secure for every home including children and pets. We wanted to feature the products to seamlessly blend in to every space and room.