Company: Newell Brands
Project: Crockpot Brand - Brand style guide development for Print & Digital, 360 campaign launch: creative direction, video and photography asset direction, website, social, emails, e-commerce distribution,
Creative Team: Associate Creative Director - Janet Tsuei, Art Director - Melissa Scotton, Senior Designer - Krystle Awai, Copywriter - Jake Schum, Photographer/Videographer - Jason Montavo & Nick Kral, Photo stylist - Edward Gallegos.
I led the team for creative direction for the Crockpot brand. I oversaw all creative for 360 campaigns, product launches, video and photography art direction, emails, website design and updates, as well as social media design templates for the Newell social team.
Crockpot Go Campaign
Photography
Video
Crockpot 50th Anniversary Campaign
In 2022, to celebrate the 50 years of legacy slow cooking for Crockpot, our creative team launched a comprehensive 360 campaign through our website, social media, emails as well as videos featuring influencers Cole Walliser and Raja Kumari.
Crockpot Core - Sample creative of the Crockpot brand product launches which includes ATF/BTF, Photoshoot, Videoshoot, email, website PDP as well as social media content.
